Cannot preview companion when trafficking through DoubleClick DFP and using OVA

Hi,

DoubleClick renderes the companions in two different modes - what they term "ad level" and "creative level".

"ad level" companions are not specified in the VAST response and require an additional call to grab the companion content as it is not provided in the VAST response. As this is proprietary and not VAST compliant, OVA cannot serve those types of companions presently.

"creative level" companions are specified "inline" within the VAST response for direct rendering - those are VAST compliant and OVA can render those.

So, the key question is - what form are your companions taking?

If you have an ad tag, I can look at the response and see what's coming back. Email it to me on enquiries@openvideoads.org and I'll take a look.

We're thinking about adding support for the ad-level companions, but as that is a DoubleClick proprietary approach, it's not something that would normally be done, and a little risky as it's subject to change without warning.

My guess is that you have "ad level" companions specified with your VAST 2 response - that's why you see them appear with the IMA and not OVA.

Paul

Hi Paul -

So would you ever be able to traffick "ad level" companions using OVA?

Since you say that "ad level" companions are propietary.

If so, would you be able to see reporting on the companion's imps and clicks?

Thanks for your previous response it is making sense to me.

Fabiola

Hi,

To be honest, I think it's unlikely that OVA will ever support "ad level" campaigns - I'd just be guessing at how they work, and given that they aren't a standard VAST implementation, it just takes Google to make a change and the implementation would be broken.

So for now, OVA remains focused on supporting VAST compliant implementations when it comes to companions, but I'd never say never on it...

Paul