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Impression Tracking

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Hello,

I want to track impressions for each displayed ad over the course of the video (say 5 ads per video).

I need to save the page address on which the impression was counted (or include an id for the video that served the ad) in the OpenX database. But I also need to track each impression in my own system (Django).

Specifying Impression Url for banner in OpenX only calls it when the ad is requested from the server, not when it is shown multiple times.

Listening for JS events would work but I consider this highly exploitable.

I would appreciate any suggestions and advice.

Dmitry

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Hi Dmitry,

There are a couple of things here...

Firstly, impressions should be fired each time the ad is actually played, not when the video is requested from the ad server... Can I ask - which version are you running of the OVA plugin? The very early versions used to only track impressions once, but all the later versions trigger impressions on each play of the video.

Make sure you have the very latest release (RC5 at least) from the OVA Developer site (http://developer.longtailvideo.com/ova) - register on their and grab the latest development release from the "Download the Latest" page.

Ok, then to the second part of the question - tracking to your own system... that's a little trickier. The RC6 development release includes Google Analytics tracking so that you can put in your own tracking URLs (with ids for the page etc.), but you can't put other custom tracking calls in at present. That's planned for a future release.

If you want to play around with the code however, you could implement your own calls...

Outside that, the JS events as you say, are the only way that I can think of at the moment...

Paul

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