Go to URL after Video Plays

Hello! Quick question here. How do I get it so that my site redirects to a new URL after the video has played? Here's my code. Thanks a lot!

<embed src="http://content.bitsontherun.com/players/9t3feP6Q-4174.swf" width="320" height="260" bgcolor="#FFFFFF" allowfullscreen="true" allowscriptaccess="always" flashvars="autostart=true&repeat=none" />