"Authentic Voice". She said, "We embrace the 50 million people who make up the Latino population in our country. That is more than 16% of our total population. We want to help businesses know how to better market to Mexicans, Puerto Ricans, Cubans, Dominicans, Salvadorans and all Latinos. The more we can teach small and large businesses how to market to this segment of the population, the better they can serve their end customers.
Dustin C. Parker, Partner at Authentic PR added, "I grew up in Clark County, Nevada. The Latino population there is almost 30%. These consumers cannot and should not be ignored. How they purchase, what they purchase and who the gatekeepers are tend to be quite different from the Anglo population." Dustin continued, “We believe in a sense of inclusion and in our effort to drive small business growth, Mary Ann and I are launching this new division so the needs of this group can be properly served.” Auténtico Voz provides statistical, demographic and psychographic info to its clients so they can efficiently and effectively reach their target audience.
The staff at Authentic PR poured through almost a thousand government and private sector documents, statistics and demographic info as well as speaking to business leaders throughout the country. Mary Ann has proven expertise in multicultural marketing. She said, “I was actively involved with multicultural marketing when I was with Pepsi -- particularly the Latino, Asian and African American segments. They do have some different buying habits and if we want to have a healthier economy, we have to educate small businesses regarding how to effectively reach their diverse customers.”
Below are just a few factoids on the explosive growth of the Latino population in the United States.
• Latino buying power is projected to reach $1.3 trillion in 2015, a cumulative increase of around
25%.
• The 48 million Latinos in the United States now wield buying power in excess of $1 trillion and
represent an increasingly important consumer segment for marketers in a post-recession
economy.
• The number of Latino-owned businesses in 2007 grew to 2.3 million -- up 43.6 percent from 2002.
• 30% of Latino-owned businesses are in construction and the other services sectors; 50.7% of the
receipts of these businesses are concentrated in wholesale trade, construction and retail trade
• There are 79,440 Latino chief executives in the US. In addition, there are 50,866 physicians and
surgeons; 48,720 postsecondary teachers; 38,532 lawyers; and 2,726 news analysts, reporters
and correspondents are Latino.
About <a href="http://authentic-pr.com/">Authentic PR</a>
Authentic PR offers its clients world-class service, proven strategies and best practices with a positive,
professional, interactive relationship that is all about you, your company, product or service. Our clients
have confidence in us because we have been doing this a long time while still keeping up with the latest
trends like social media marketing, SEO, email marketing as well as traditional strategies to making
projects, programs and promotions into great success. Authentic PR promises to have fun with you but
all the while taking our projects seriously and getting them right the first time, on time, every time. YOU
always come first.
More information on http://www.authentic-pr.com !