I dont understand this 50/50 cut. Suppose to show my ads half the time and the your ad the other 50.
I geto 100% revenue from my own ad and you keep 100% revenue for the longtail ad.
Thats fine how I run pre-roll ad and the middle ad. Now being as the middle ad is a longtail ad no matter what why am i sharing the space on the pre-roll. Should that not show my ad 100% of time being as the middle ad is showing the lingtail ad 100% of the time. its more of 25/75 split in longtails favor.
@Majoo - we don't do a 50/50 inventory share. Though the exact split is different for different publishers, the publishers have the vast majority of ads (way more than 50%). However, you can only do an inventory share for pre-roll and post-roll ads, not overlay mid-rolls. All mid-roll impressions are revenue share impressions, meaning that they are all LongTail ads and we share all the revenue. If you have further questions, please contact us directly:
http://www.longtailvideo.com/support/contact-us