Google Analytics Terminology Explained by Example

The following describes the playback of a 10 minute video

1. Viewer starts playing the video and watches the first section. This generates a Video Play, increments Percentage Played by 20%, and increments Seconds Played by 2 min.
2. Viewer skips the second section. Percentage Played or Seconds Played remain unchanged.
3. Viewer re-watches the third section 3 times. This increments the Percentage Played by 20%, while the Seconds Played counter is incremented by 6 min.
4. The viewer watches the fourth section and stops playback. This increments the Percentage Played counter by 20%, and increments the Seconds Played counter by 2 min.