Tag: open video ads
Introducing the Open Video Ads Project
by LongTail Video on August 24, 2010
We are proud to present our latest product in video ad serving, Open Video Ads. Open Video Ads (OVA) is the world’s first open source initiative to implement the IAB VAST 1.0 / 2.0 standard for video ad delivery. With it, publishers can deliver any video ad from a VAST-compliant ad server into any video player. View the official press release here.
Today, OVA has been verified on a range of ad servers including OpenX, ADTECH, 24/7 Real Media, DoubleClick, ScanScout, Microsoft and more. And in addition to the core framework, OVA offers out-of-the-box support for the JW Player and Flowplayer.
About Open Video Ads
Open Video Ads is an open source initiative dedicated to the development and distribution of Flash (AS3) and HTML5 technology, that enables the implementation of IAB VAST and VPAID compliant Video Players.
Check out this live example of OVA in Action:
A
companion ad
will appear
here
Some of what we think are the most attractive features of OVA are its:
- VAST-compliant ad server communication
- VAST-compliant tracking of video ad performance
- Support for a wide array of ad units
- Flexible configuration & scheduling options
- Overlay advertising using Images, Flash, Text or HTML
- Playback using HTTP and RTMP protocols
The OVA plugin works with the JW Player for Flash v5, JW Player for Flash v4, and Flowplayer. If you have a custom video player use the OVA for AS3 VAST framework to turn your own video player into a IAB compliant, "advertising enabled" player. For developers, looking for the product roadmap, or more technical help, please visit the OVA Developer Site.
Take a look for yourself, and browse the comprehensive documentation, or support community forums on Open Video Ads.