Management Team

Dave Otten, Chief Executive Officer
Dave has spent his entire career working online. Prior to co-founding LongTail, he served as V.P. of Affiliate Distribution at AzoogleAds where he managed a network of 6,000 affiliates. Previously, Dave was V.P. of Corporate Development at Nielsen/NetRatings and V.P. of Revenue Operations at About.com. He holds a B.S. in Business Administration from Georgetown University and an M.B.A. from Harvard Business School.

Jeroen "JW" Wijering, Chief Digital Architect
Jeroen is the creator of the incredibly successful JW Media Players, which have generated several million downloads since their launch in 2005. In addition, Jeroen has developed several other projects including Sync.nl, an online magazine for entrepreneurs and professionals as well as a media-hosting service called Bits on the Run. Jeroen graduated from the Design Academy Eindhoven, with honors.

Brian Rifkin, Chief Revenue Officer
Brian has worked online since 1997. Until 2007 he served as president of A Simple Internet, a media services firm he founded in 2001 specializing in performance-based marketing. Before that, Brian was S.V.P. of Business Development at About.com. He holds a B.S. in Business Administration from the University of Pittsburgh.

Doug Cunningham, Chief Technology Officer
Doug has worked in various aspects of the technology industry over the course of his career. He was most recently the Director of Product Management at AzoogleAds. Prior to that, he worked as a Principal Consultant at PA Consulting Group, advising enterprise clients on technology management. Previously, Doug was the Chief Architect at CRIA Technologies, a SaaS startup. Doug holds a Ph.D. from Carnegie Mellon University, where he developed collaborative systems for engineering management, and a B.S. in Chemical Engineering from Lehigh University.