Management Team

LongTail Video was founded in January 2007 by a team of internet professionals with over 30 years of online experience from blue-chip companies such as 24/7 Real Media, About.com and Nielsen/NetRatings.

Dave Otten, Chief Executive Officer

Dave has spent his entire career working online. Prior to co-founding LongTail, he served as V.P. of Affiliate Distribution at AzoogleAds where he managed a network of 6,000 affiliates. Previously, Dave was V.P. of Corporate Development at Nielsen/NetRatings and V.P. of Revenue Operations at About.com. He holds a B.S. in Business Administration from Georgetown University and an M.B.A. from Harvard Business School.

Donna Romer, Chief Operating Officer

Donna is a technology business executive who has founded and co-founded multiple start-up software companies in the image, video and ad tech markets - PictureQuest, eMotion Inc, and Yieldbot to name a few. Throughout her career she has built innovative products, operated profitable growth businesses, and led teams with energy and insight. Donna continues to be a technology creator and holds several patents in imaging, video, digital cameras, and machine vision.

Jeroen "JW" Wijering, Chief Digital Architect

Jeroen is the creator of the incredibly successful JW Media Players, which have generated several million downloads since their launch in 2005. In addition, Jeroen has developed several other projects including Sync.nl, an online magazine for entrepreneurs and professionals as well as a media-hosting service called Bits on the Run. Jeroen graduated from the Design Academy Eindhoven, with honors.

Brian Rifkin, Chief Revenue Officer

Brian has worked online since 1997. Until 2007 he served as president of A Simple Internet, a media services firm he founded in 2001 specializing in performance-based marketing. Before that, Brian was S.V.P. of Business Development at About.com. He holds a B.S. in Business Administration from the University of Pittsburgh.

Andrew Eisele, Chief Financial Officer

Prior to LongTail, Andrew was CFO of Medialets, the most widely deployed rich media advertising platform for mobile, tablets and connected devices. Before that, he was COO/CFO of TargetSpot, the largest digital audio advertising network. Andrew has also held senior positions at Associated Content, About.com, TIME Inc. and Citicorp, and is the founder of Dial-A-Box. He holds an M.B.A. in Finance/International Business from New York University and a B.S. in Management from Binghamton University.

Mak Archer, VP of Engineering

Mak comes to us from Vibrant Media where he led product development across the entire range of advertising products and built large scale distributed systems for online advertising. Starting as a software engineer, Mak has developed technology in a wide variety of industries ranging from off-shore fire and safety systems, through dial-up credit card terminals and document management. He specializes in building teams and is an innovator in the agile development process.