Management Team

Dave Otten, Chief Executive Officer
Dave has spent his entire career working online. Prior to co-founding LongTail, he served as V.P. of Affiliate Distribution at AzoogleAds where he managed a network of 6,000 affiliates. Previously, Dave was V.P. of Corporate Development at Nielsen/NetRatings and V.P. of Revenue Operations at About.com. He holds a B.S. in Business Administration from Georgetown University and an M.B.A. from Harvard Business School.

Jeroen "JW" Wijering, Chief Digital Architect
Jeroen is the creator of the incredibly successful JW Media Players, which have generated several million downloads since their launch in 2005. In addition, Jeroen has developed several other projects including Sync.nl, an online magazine for entrepreneurs and professionals as well as a media-hosting service called Bits on the Run. Jeroen graduated from the Design Academy Eindhoven, with honors.

Adam Favver, Chief Operating Officer
Adam most recently worked at About.com where he wore many hats &mdash V.P. of Business Operations, S.V.P. of Marketing and ultimately Chief Operating Officer. Previously, Adam worked at Sony Music where he used multivariate statistic techniques to develop targeted marketing programs. Adam has a B.S. in Economics from The Wharton School, an M.A. in Regional Science (Mathematical Modeling and Demography) from The University of Pennsylvania and an M.B.A. from Stanford University.

Brian Rifkin, Chief Revenue Officer
Brian has worked online since 1997. Until 2007 he served as president of A Simple Internet, a media services firm he founded in 2001 specializing in performance-based marketing. Before that, Brian was S.V.P. of Business Development at About.com. He holds a B.S. in Business Administration from the University of Pittsburgh.